Feeling the market slow down? Discover 5 proven things top-performing real estate agents do when business is quiet—plus how tools like ARETSI’s closing quote can keep you moving forward.

Let’s be honest…

When the phones stop ringing, even the best real estate agents get a little anxious. Whether it’s high interest rates, low inventory, or seasonal shifts, a slow market tests your mindset and your systems.

But here’s the truth: Top-producing agents don’t just survive during slow times—they prepare, plant seeds, and build leverage while everyone else pulls back.

If you’re ready to use this season to come back stronger, here are five high-impact actions the best agents take when business is slow.

💡 1. They Build Lead Magnets That Work While They Sleep

When deals slow down, most agents default to cold DMs and open houses. Smart agents? They create evergreen lead magnets—resources that attract buyers and sellers 24/7.

Examples:

• A downloadable “Florida Buyer’s Guide”

• A “Net Sheet Estimator” linked to ARETSI’s Seller Quote Tool

• A relocation checklist for out-of-state buyers moving to Tampa or Orlando

• A short quiz: “Are You Ready to Buy in Florida?” (automated to collect emails)

  
  

Why it works: You're offering value first—no pressure. Just helpful, branded content that positions you as an expert.

👉 Pro Tip: Partner with ARETSI to co-brand tools like buyer checklists or title explainer guides—bilingual options available.

📞 2. They Reconnect With Past Clients (Without Being Salesy)

Your database is pure gold. And during slower months, it’s the perfect time to reconnect with people who already trust you.

Try this:

• Send a “Just checking in” voice note or text

• Email a market update: “Here’s what’s happening in your ZIP code this month”

• Ask: “Is there anything in real estate I can help you or your friends with right now?”

  
  

Extra Mile Tip: Send them ARETSI’s Buyer Closing Quote tool to show how much closing costs have (or haven’t) changed recently.

Not selling yet? No problem—you’re staying top of mind with value, not pressure.

📊 3. They Post Market Insight Like a Local Expert

Slow seasons are the best time to position yourself as the go-to voice for your area.

You don’t need a degree in economics—just consistency, clarity, and confidence.

Share:

• Monthly price trends

• Number of active listings

• “3 things buyers are asking me this week”

• Real examples: “I just had a buyer close with a 3-2-1 buydown and saved $500/month…”

  
  

Where to post: 

📍 Instagram Reels 

📍 Facebook lives 

📍 LinkedIn articles 

📍 Email newsletter 

📍 Stories with “Ask me anything about this week’s market”

And yes—tie in your title partner. Try: “My closing team at ARETSI just flagged an issue on a property before we got under contract… here’s how that saved the buyer 3 weeks of stress.”

📈 4. They Audit Their Business Like a CEO

When you’re not rushing from showing to closing, you can finally work on your business, not just in it.

Smart agents step back and ask:

• Is my Google Business Profile optimized?

• Are my testimonials visible and recent?

• Are my vendors—like title, lending, and inspection—actually supporting my brand?

• Does my follow-up sequence feel robotic… or helpful?

  
  

Time to upgrade:

• Refresh your “About Me” bio

• Update links in your Instagram/Linktree

• Create a “Get a Net Sheet” button on your website linking to ARETSI’s tools

• Make a checklist for smoother listings or buyer onboarding

  
  

Bonus Move: Ask ARETSI for a co-branded agent onboarding packet to give to new clients. It sets the tone early and makes you look 10x more professional.

🤝 5. They Collaborate, Don’t Isolate

You’re not in this alone—and the agents who thrive in slow markets are the ones who lean into partnerships, not panic.

Collaborate with:

• Mortgage lenders for Instagram Lives: “How to Buy in 2024”

• ARETSI title reps for a joint webinar: “3 Closing Mistakes to Avoid”

• Local insurance agents for referral campaigns

• Home stagers, photographers, or moving companies for co-branded guides

  
  

Why it works: You grow your audience, double your exposure, and offer more value without doing all the work yourself.

Pro Tip: Use ARETSI’s bilingual team to offer events or downloads in English and Spanish—great way to stand out in diverse Florida markets like Tampa, Riverview, and Brandon.

📌 Summary: What to Do When Business Slows

🎯 Final Thought

Look—slow months happen. But the agents who rise are the ones who stay active, consistent, and focused on value.

While others scroll through Zillow hoping something shifts, you can be building tools, brand, and trust—so when the market does heat up again, you’re already two steps ahead.

At ARETSI, we’re not just here for the closing table. We’re here to help you grow, educate, and elevate your business—whether it’s fast, slow, or somewhere in between.